News
A new brand from the ground up
ST, is a new residential real estate company from a unique partnership between the visionaries behind Starwood Capital, Ducati and W Hotels and the FDIC. Avenue helped them define, articulate and launch their new company, and re-launch the 50+ properties in their newly acquired national portfolio.
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TED comes to Chicago
Avenue helped bring the TED experience to Chicago as a member of the organizing committee and by creating the collateral system for the first ever TEDx Midwest—which was held at the Museum of Contemporary Art on October 15th.
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Academy on iTunes
Your smart phone just got smarter. Avenue designed, developed and launched an iTunes U channel for Academy of Achievement. With over 135 downloadable courses from the planet’s most impressive thinkers—including Bill Clinton, Jeff Bezos, and Steven Spielberg—the channel is now available on iPhones, iPods, iPads and iTunes.
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Use your Marbles
Avenue masterminds recently launched an e-commerce website for Chicago-based retailer Marbles: The Brain Store. The open-source platform flaunts this one-of-a-kind purveyor’s hand-picked, expert-tested, certifiably fun puzzles and games for healthier brains. Highlights include “how to play” video demos and a smart-filter that funnels by behavior. Take a peek and massage your noggin.
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Zaharoff on The Oprah Winfrey Show
In support of a featured appearance on The Oprah Winfrey Show, Avenue launched a redesigned web presence to reflect the superior quality and unsurpassed detail of Zaharoff men’s clothing and furnishings. The Zaharoff 2010 Fall line is available at select Nordstrom and other fine stores.
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Redesigned Site Delivers Car-Buying Advice for Moms, by Moms
Avenue’s rebranding and site design helped poise MotherProof.com, a Cars.com brand, to be the leading auto review and lifestyle resource written for moms, by moms.
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Tork Revolution
SCA Tissue launches global rebranding of all products: Avenue created “The Tork Revolution” launch, waging war on germs and napkin hoarders with humor, prizes and much more.
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InterfaceFLOR selects Avenue
Avenue is chosen by InterfaceFLOR, a residential line of high-style, modular
floor covering, to develop its e-commerce strategy and consumer marketing
initiatives.
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Avenue launches Canyon Ranch website and new identity
Canyon Ranch, well-known as the top ranked health and wellness resort, has
diversified and expanded their offering into additional products and services,
residential properties and more.
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New product launch: The Weber Flame
Avenue creates integrated campaign for The Weber Flame
— It’s the campfire for the civilized backyard. The
integrated launch campaign included naming, identity, internet,
point of sale and more.
TURBOCHEF selects Avenue
TurboChef, a publicly-held manufacturer of speedcooking appliances, selects
Avenue to help launch their new product line of residential ovens and appliances.
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Client in the News: Joffrey Ballet, Back on Its Feet
Wall Street Journal: At a time, it was one of the premier dance companies,
performing in hundreds of cities around the world. But the Joffrey Ballet became
plagued by financial woes in the 90s, and is only now recovering.
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Avenue wins Gold from The Society of Typographic Arts for Academy of Achievement website
The premier Chicago Design competition sponsored by The Society of Typographic
Arts recognizes and promotes the outstanding achievements of the Chicago design
community.
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Client in the News: Joffrey Ballet's turnaround artist
Chicago Crains: In four years Chicago's Joffrey Ballet has choreographed
an enviable financial pirouette, along with a lesson in how to revive an
old-line cultural organization.
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Leading international law firm selects Avenue
Avenue chosen to help a top 15 international law firm clarify its position and communicate across 23 countries and over 1000 lawyers.
Avenue launches The Armed Forces Benefits Association
AFBA provides life and health benefits as well as financial services to all
members of the uniformed military services, state/federal government employees
and contractor employees.
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