Avenue
and rethink new directions for established brands.
Brand Repositioning
Integrated Marketing
B2B Marketing
Integrated Marketing
New Brand Launch
Integrated Marketing
New Brand Launch
Integrated Marketing
e-commerce Strategy
Website Design
Brand Identity
Website Design
Brand Identity
Website Design
Brand Identity
Website Design
Online Branding
Website Design
Brand Identity
Website Design
New Product Launch
Integrated Marketing
Brand Repositioning
Integrated Marketing
Corporate Transformation
Company Re-Launch
e-commerce Strategy
Website Design
e-commerce Strategy
Website Design
Brand Identity
Integrated Marketing
News
Avenue acquires marketing strategy firm
We've expanded our strategic planning capabilities with the acquisition of The Red Group — a marketing strategy firm founded by Rachel Klein. This deepens our expertise in market segmentation, portfolio management, brand architecture, product launch, quantitative analysis, performance modeling, measurement and more.
Rachel Klein's bio »
Rebranding a century-old global provider of ingredient solutions
Corn Products International, following its $1.3B acquisition of National Starch, engaged Avenue to help explore possibilities for their expanded brand. Launching this spring as Ingredion, the new brand better reflects the broader strength of their operations, diversity of their offering and scale of their vision.
view press release »
Launching a first-of-its-kind school
We're helping to brand and launch a unique Chicago high school focused on teens with learning differences. Working closely with the board of directors and education leaders, Avenue has guided them in the articulation of their vision and strategy, defined their brand and is creating the key materials to assist in fundraising, recruiting and partnership efforts.
Transforming the dealer channel with Cars.com
Avenue was selected by Cars.com to help with their B2B marketing, starting with a comprehensive marketing plan. With a focus on greater dealer engagement, we're rolling out a 2012 campaign with a series of targeted programs and promotions to complement their ongoing B2C efforts.
visit cars.com »
Helping the world's premium carpet fiber brand regain its position
Invista — a producer of high performance fibers such as Lycra and Stainmaster — selected Avenue to reinvent their commercial carpet fiber brand, Antron®. Through an ingredient brand strategy, we're helping them regain prominence in a challenging business environment, and reengage employees with a new mission to Make Fiber Matter.
visit invista.com »
A new brand from the ground up
ST is a new residential real estate company from a unique partnership between the visionaries behind Starwood Capital, Ducati and W Hotels and the FDIC. Avenue helped them define, articulate and launch their new company, as well as re-launch the 50+ properties in their newly acquired national portfolio.
visit website »
Revolutionizing the sales experience: there's an app for that
SCA Tissue, a $12B paper and dispensers company, is always looking to empower its sales force for more consultative selling. We armed SCA's 200-strong North American sales team with iPads, designed and developed a series of robust apps, and are implementing ongoing staff training and program updates.
see the video»
Transforming an international leader
Avenue was selected to help define and articulate a new vision for an environmental products and services company with a presence in over 43 countries.
download case study »
Tork — Brand Launch
A two-year engagement with SCA Tissue, a $12B paper products and dispensing systems company, to launch a new master product brand into North America. From customer research, to sales training, to special events, videos, microsites and more, it was a launch that revolutionized their industry.
download case study »
view press release »
visit microsite »
Avenue breaks new ground
We're renovating our Chicago office to make the space more conducive to creative collaboration, as well as facilitating strategic planning workshops and immersion events with clients. If you're in the neighborhood this spring, be sure to stop by and see the new face of Avenue.
TED coming to Chicago again
In 2010 Avenue helped bring the TED experience to Chicago as a member of the organizing committee. This October TEDx returns with an amazing program. Check back for updates on this year's lineup.
visit website »